We believe PR is the most valuable aspect of marketing communications. Why? It amounts to a third party endorsement of the most credible nature reflecting on you and your brand. For many however, it can seem intangible, so here’s how to evaluate how it can boost your brand, products, services and reputation.
What you can expect from PR
We never promise clients they will sell more products and services as a result of PR. No PR campaign can guarantee this, and it would be unethical to make you believe the phone will start ringing the moment your story goes live. What you can expect is to raise your public awareness, increase your branding, boost your naturally generated SEO, and most importantly create credibility.
High level endorsement
What will your services, product and brand stand out from competitors? Quite simply it’s those backed, rated and featured in the press.
Some call it the wow factor. PR has the power to make you seem lot bigger than you are. For an SME looking to attract investors, sell its services and promote its wealth of knowledge, this is the perfect platform
Credibility can never be bought, but there’s a certain clout if you’ve been selected over competitors or on your own merits to be featured in high profile media slots. The SEO benefits from trusted media brands will extend your credibility online for years to come.
Why Meerkat PR?
One to one service
Started in 2009, Meerkat PR is lead by publicist David Stoch who has worked in the industry for nearly fifteen years specialising in national press campaigns.
David started his career in entertainment PR before applying the fame formula to businesses looking to raise their profiles – from one-man micro businesses to AIM-listed companies wanting to raise their share price appeal through PR.
His talent lies in his ability to work with an individual or company and immediately identify and develop the story that will capture the imagination of the press, and the world. David has represented Britain and world’s largest SME networking organisation, scores of exhibitions, marketing services agencies and an diverse range of SMEs – giving them profile in places they would never have otherwise have imagined possible.
David excels at working with the personalities behind the companies, bringing out their stories and best positioning their expertise. This has resulted in extraordinary press exposure. Everything from the Financial Times to the Sun.
Unique relationships with the media
We’re proud of our relationships with the press. They’re not built on friendship, but on the careful, considered and relevant positioning of the stories we offer them on a regular basis. We will uncover how to package your unique stories into valuable propositions for the press
Helped businesses like yours
Just below, you will see a selection of Case Studies. These businesses enlisted our services and as you will discover, have had tangible results from working with us. Over the years we have collaborated with a wide range of business types and are constantly streamlining our approach to deliver the best results.
It is inspiring to work with David, as his enthusiasm and drive are infectious. When brainstorming he asks challenging questions which draw out ideas to create interesting stories, and then delivers on getting them published.
- Mike Hedges, MD, The Organic Gardening Catalogue, Chase Organics
Meerkat PR has been providing PR to Russell HR Consulting for several years and we’re a very good partnership. David takes the time to grasp the nature of the work we do as well as our business ethos. He “sells” me well and comes up with some great ideas for articles.
In consequence we get excellent coverage. Local, national, online, print, tabloid, broadsheet, trade, and general – you name it; we regularly have a presence there. He is responsive to requests and achieves good results. I’m grateful to him for giving raising the profile of the HR Headmistress and making her a controversial national brand!
- Kate Russell aka The HR Headmistress, MD, Russell HR Consulting
Since we engaged you, you’ve under-promised and over-delivered. You’re always proactively looking for stories about BNI that might be of interest to the media. You always look at what is most likely to gain coverage, rather than just looking at what story we may want to plug, and there is no doubt that the creative angles that you have come up with are what has achieved results.
In the past five months alone, you’ve managed to get us coverage in three national papers, five local papers and at least ten online business titles – and we know there is a lot more in the pipeline.
- Tim Cook, National Director, BNI
David supported A.F. Blakemore & Son Ltd in developing a PR campaign to support our end of year financial accounts success. During the three-months that this campaign lasted, David was able to secure significant national newspaper coverage in The Sunday Telegraph along with exposure in key trade and regional titles.
This initial increase in the company’s profile was then followed up with a series of leads to further develop the company’s image across a range of publications. During the time that I have worked with David I have found him to be a tenacious, committed and an extremely proactive PR professional who has the ability to identify new angles and approaches to how the company can position itself to a diverse external audience.
- Paul Cowley, Head of Corporate Affairs, A. F. Blakemore & Son
David has amazing energy and drive, and is constantly looking for creative and original initiatives to promote our company and products. You can’t do better than create the opportunity to meet The Queen in order to promote your product and your company. At a personal level it was an opportunity of a lifetime to meet the Queen. Thank you David.
- Alan Demby, Chairman of The South African Gold Coin Exchange, Scoin Shop and Stephan Welz & Company
There is a myriad of areas into which your marketing budget can be spent, but working with David has proved that PR can produce a return on investment (ROI), which certainly exceeded our expectations. From an initial conversation, David works hard to understand your business and market sector, he directs and advises on an ethical and current approach, which really does bring results.
It is a delight and privilege to work with David and our results speak for themselves. I can’t recommend David and Meerkat PR highly enough, it’s been the most positive choice I’ve made in producing such excellent returns.
- Greg Wood, Commercial Director, Your World Healthcare
Having worked with David Stoch of Meerkat PR for many years, he has constantly provided us with the PR knowledge and fresh thinking that is required to succeed in gaining traction for our brand.
Our aims of being recognised by the leading daily press and industry publications are realised consistently, and this is by way of David’s hard work.
- Adam Landau, Director, DeVono Property
David’s knowledge and guidance is unparalleled and has helped transform YouSpotProperty.com into a recognisable brand and business, that a few months ago was nothing short of a concept. Well done David, your hard work is much appreciated by us and long may it go on.
- Nick Kalms, Director, YouSpotProperty.com
David is a rare beast in the PR industry: he consistently produces top quality stories, great spokespeople, and never lets you down even on tight deadlines. I've worked with him for 10 years on dozens of stories, and he always knows the angles that work best for the publication, whether it's a national newspaper or a trade mag. It's been a total pleasure working with him.
- Rebecca Burn-Callander, Enterprise Editor, The Daily Telegraph
I have found David to be incredibly hardworking on behalf of his clients. He is news savvy and his creativity is something appreciated by me and other journalists looking to present sometimes technical or niche subjects in an attractive and accessible way. He is an excellent relationship builder with media which is now essential for the 'conversation' comms now required.
- Jayne Atherton, Business and Finance Editor, Metro
As a Forbes contributor and journalist with the UK national press, I've known David for a number of years, and over that time he has become one of my most trusted sources. When I am on the tightest of deadlines, whether it is a case study, expert comment, or some key information I need, he always delivers, exactly to the brief.
- Alison Coleman, Forbes / The Guardian
David Stoch is one the first PRs I turn to when I am stuck for ideas, case studies or comments from experts. David has helped me with many stories over the last decade and he is always helpful, efficient and friendly.
- Linda Whitney, Daily Mail
Within days of the start of our formal relationship, David had worked his magic for an article and colour photo to appear on the front page of a features section in the Sunday Telegraph! We haven’t looked back since then, with regular features in trade, national, and local publications, as well as local radio interviews and much exposure online. David is one of the most thick skinned, tireless ‘agitators’ I have ever met, remorseless in his resourcefulness, friendly yet highly disciplined and focused on the job in hand. Great man to have on YOUR side! …and I wrote this reference, not him.!!
- Paul Allan, Chairman, Ian Allan Travel
David Stoch is a super-persistent PR who always offers relevant stories and ideas that are worth publishing.
- Lucy Tobin, Senior News and Features Writer, Evening Standard
Do you know the difference between your marketing message and your PR story?
For a free 20 minute call back session with David Stoch where this is explained, please fill in your email here.